Marketing is the study and management of exchange relationships which may be in form of good or services. In Marketing we create relationships with and satisfy customers. With its focus on the customer, marketing is one of the key components of business management.


Media actually refers to any kind of communication whose purpose is to inform, educate or entertain a wide audience. It can be anything from web content to social media to TV, video and radio content.

The media trends are always changing and evolving, but one thing is certain: The role of media in people’s everyday lives and its impact on our personal, social and political circumstances is enormous. A huge protest march can be organized through social media within days. A homemade video can go viral and spark a worldwide debate or simply amusement. A well-crafted ad or promotional website will convert a skeptic into a faithful customer of a brand.